Yes, if you work in Tech, Banking, Insurance, Law, Finance, Consulting... and you ever decide to get lean your chances are 20% on your own...

And 40% with a good coach who will turn you into a bodybuilder for a few months just to find yourself bouncing back once the show is over...

ESCAPE THE 60-80% TRAP

What if you can't avoid certain business events, meetings, drinks with people you know, stress at work, lack of sleep, tiredness and laziness?

Or what if you don't want to be turned into a bodybuilder who will be pushed by their coach 3-4 times a week and count every grain of rice as calculated by a nutritionist?

60-80% of city professional who try to get a breakthrough with their body FAIL

It's about beating the odds...

Dave, Head of PR at Disney, Lost 35kg in 12 months & moved to Florida for his dream job

Janice, Consultant at Accenture, From 28% to 14% body fat in 12 months & started a new exciting relationship

Kumar, Product tech leader at Amazon, Lost 17kg in 10 months & got promoted within the first 3 months of his training

James, Global Practice Leader at Willis Re, Lost 7kg in 12 weeks & started a family

OK, FIRST LET ME TELL YOU WHAT THIS IS NOT ABOUT.

This is NOT about training for a healthy lifestyle. There are plenty of options offering that everywhere.

It's NOT about training for a bodybuilding competition. We don't have time or interest in those.

This is NOT about trying to see what happens if you try. This programme delivers. Jump on, get results and reap the benefits.

THIS IS A 12 WEEK EVENT DESIGNED TO TAKE YOUR LIFE TO ANOTHER LEVEL. ..QUITE LITERALLY

DOES THIS SOUND FAMILIAR?

You've never had a breakthrough with your body or it's been a while and you've let yourself go.

You have a fairly demanding job in tech, banking, insurance, finance, law, consulting or similar and you're based in The City Of London.

You're also quite social, like a drink or a bit to eat. You would find it hard to say no in a social setting.

You thought about making a change before but was limited by professional and social commitments, tiredness, laziness, lack of motivation or inability to excuse yourself from regular drinks or tasty food.

And if you tried in the past you had no success or it was short lived so you're now back where you don't want to be but ready to make a dramatic change to the way you look & feel!

PREVIOUS FAILURES ARE NONE OF YOUR FAULT

Take it from an ex professional football player who spent the last 6 years working with city professionals exclusively, completely obsessed with looking for an answer to how to get them results despite their limited focus, time, energy and attention.

Over 5000+ PT Sessions with other professionals who were all looking for the same thing. CEOs, VCs, MDs, Directors, Heads of Department, Managers, Analysts... We've tried different types of training, diets and approaches and mapped out anything you could possibly try on your own or with someone else. We've tried it all.

And the truth is there are 3 things holding you back from having a physical breakthrough and unless they align, the success rate drops back to 20-40% for all professionals.

THESE ARE THE 3 KEYS HOLDING YOU BACK FROM SUCCESS

The first one is knowing that unless you get some quick results in the first 2-3 weeks your chances of a breakthrough drop down to 20-40%.

This is a lesson I learned whilst playing football. Let me explain.

When I was 15, we had a coach who made us go all out in the first 15 minute of each game with the aim of trying to score the first goal. And when we did that and managed to score the first goal, the game changed. It was a game we controlled. The goal gave us a massive psychological advantage.

Now with such advantage, it didn't matter if our opponent was as good as us or better, they had a very hard time doing anything about it. And ultimately thanks to this strategy we won most of our games and became the champions of Slovakia in our category during that season.

Coincidence? A bit of research into Premier League football reveals that, according to statistics, whoever scores the first goal loses only 11% of the time, has 17% chance of drawing and 71% chance of winning.

Now this is where it connects. About 4 years ago I sat down in disbelief, internally broken. Most of the fitness industry tricks up my sleeve, we still only managed 40% success rate with my clients which is the high end industry standard.

But then I noticed something that changed it all. People who had the most successful body transformations had all seen some very fast results at the start of their journey, it got them hooked and brought in more continuous results. And people who failed to achieve things were usually up to a slow start, lost their focus along the way and stopped paying attention.

It's all about psychology. Seeing some fast results in the first 2-3 weeks seems to be the key to your success as a professional because it has the same psychological effect on you as scoring the first goal has on a football team.

And statistically, once that happens your chances of having a breakthrough are much higher and your chances of not having a breakthrough go down dramatically. And once you blow your chance it’s hard to rebuild that enthusiasm. So what you need is some fast results at the beginning which for most people seems to be 2-3kg in the first 2-3 weeks and you easily ride the wave after that. That’s the rule number one.

Now the second thing because as good as losing 2-3kg in the first 2-3 weeks sounds, most people are very busy both professionally and socially so achieving this could feel like too much effort, focus and energy you mat not necessarily have.

And if you think about it. If you’ve had a long stressful day, you’re tired, hungry, didn’t sleep well and have to go have a workout but don’t feel like it and you want to have something quick and comforting to eat as opposed to following a strict meal plan, I’m not surprised. Sounds like you would need a lot of willpower to get through this.

And that's where 60-80% of professionals fail. Because their workout and exercise programmes need too much willpower to follow. I’ve learned this from a guy called Steven Larsen. He said: "Will power is cr*p because will power WILL run out. If you want to be successful put yourself in the right environment."

And that's the second key because if you’ve done things previously that required a lot of will power no wonder it felt very hard. It’s because most of the time you had to do things you didn’t really want to do or your mind was somewhere else. But if you feel hooked and if you feel sucked into whatever you’re doing, you won’t be needing much of the will power. You’ll be looking forward to getting things done.

So environment is the key. And how do you accomplish that with a weight loss programme? Microevents. Something exactly like seeing the first 2-3kg drop in the first 2-3 weeks because when you experience something like that you know you’re onto a winner and you’ll want to do it as well as you can, no one needs to beg you, shout at you or send you motivational quotes.

And it’s really funny because we’ve had some people that used to struggle and were usually very busy, a bit lazy or tired and wanted to do other things but then something triggered them to get in touch, we’ve had a chat about what they wanted to do which fired them up, then they’ve gone through the first couple weeks of their training they saw that 2kg initial drop and that pumped them up and hooked them so they started looking forward to seeing more progress. and because they were engaged their progress continued. It's all about psychology.

So now the last thing because being hooked and seeing progress doesn't mean you'll avoid unexpected meetings, drinks, tiredness and laziness which could easily sabotage your progress.

And at the high end of fitness industry there is a common solution of positive thinking, change of a lifestyle or charity donations. And they sounds all fancy until you realise they're basically mental crutches that don't work. So I started thinking: what makes the differences in the people that have success and people that fail even if they are told to do the same? And one of the things I’ve noticed is they simply see things differently.

And because of that I realised that for you to succeed it is not enough to figure out what workout proramme and a diet someone’s doing and then try to copy it because that’s like trying to copy an iceberg by only copying what we see above the water. If we really want to see similar success we need to copy the entire iceberg including the things we can’t see because they are under the water. And I realise that these are the things that are usually said between the sets in the gym when we discuss some concepts of training, nutrition and anything closely related.

And so what we’ve done then is we extracted those conversations, compressed them and put them on steroids so you can access them and watch them as a video set. And because of this specifically this whole things becomes like an event that makes you realise certain things that will guarantee your results and serve you for life.

SO THERE IT IS... THE MISSING ELEMENT THAT WILL SKYROCKET YOUR CHANCES OF A BREAKTHROUGH

This is the filter we need to use in deciding our approach. This is the missing element. This is the difference between success and failure. Working in The City is professionally and socially demanding. That's why you need to be smart if you want to see any breakthroughs with your physical body. Remove this filter and you're back to 20-40% success rate. Use it as a foundation and you'll see what's suddenly possible. It's all about psychology.

AND IT'S NOT JUST ACHIEVING YOUR FAT LOSS GOALS!

Because yes this is 5 Percent Club and you're guaranteed to lose 5% body fat or 5kg bodyweight in 12 weeks or less as a member but this is not about those 5% or 5kg. That's just the start. The momentum it creates can get you as far you like. Not only achieving physical results but attacking some other areas of your life and experience growth all accross!

THESE ARE SOME OF THE THINGS WE'VE SEEN PEOPLE ACHIEVE

HERE'S HOW IT LOOKS WHEN YOU APPLY WHAT WE'VE JUST LEARNED

This is Dave and his incredible 18 month transformation. He lost 35kg, improved his health, gained lots of strength, started running, reconnected with some people from the past, got happier, rediscovered his personal power and ultimately moved to Florida for his dream job as a director of PR for Walt Disney World.

This is Janice and her impressive 12 months transformation. From 28% body fat down to 14% body fat and then onto building up her lower body and abs. She gained lots of new energy, started a new exciting relationship, ditched her old boring job and joined a much better forward looking company.

This is Kumar and his 15kg drop in his first 8 months. He's improved his health and lifestyle, got promoted at work in the first 3 months of his training, gained lots of new confidence and ambition for life in general and done all of this despite intense work pressure, occasional travel and irregular but fairly heavy partying.

5 PERCENT CLUB WORKS FOR PROFESSIONALS LIKE NOTHING ELSE OUT THERE

Because it's built specifically for professionals, not general public or athletes

LET ME SHOW YOU WHAT'S PACKED INSIDE THE PROGRAMME

CHECK OUT WHAT OTHERS ARE ALREADY SAYING ABOUT 5 PERCENT CLUB

THE NEXT 12 WEEKS WILL MAKE A HUGE DIFFERENCE IN YOUR LIFE...

I remember very well what impact this had on me back in the day... And the way I got into fat loss was I was actually a professional football player. And what happened was I had a pretty terrible broken leg injury when I was 16, which put my football future at risk, and made me put on some weight during my recovery and because I felt quite defeated from it, it took me of the road for some time. But then a couple of years later when I finally had enough of that, I made the decision to lose that weight, which I did, and I kind of managed to turn everything in my life around and set of on a journey of reaching lots of new heights as a result of that. Which is pretty amazing, right? 😊 So many good things happened since then.

BUT THERE'S A CATCH

And the truth is that something like this really does impact a lot of other things in your life because it increases your confidence, your self esteem, your energy levels, your hunger to succeed which is why my experience wasn't unique and I've seen so many of my clients seeing great things happen to them as a spin off in different areas of their lives. This really has the potential to bring lots of goodness into your life.

Nothing happens which is the problem...
Because without this, your chances drop back to 20-40%...
And if you don't succeed, how long till you pluck up the courage if ever again?
What will you make out of your failure?
How much will you miss out on in the meantime?
Increased confidence, performance, appearance and other things?
This not a recommendation...
It's a prescription...
If you really want to succeed you will want to know it will work...
And the only way we can do that is to get you through a programme that considers your specific situation...
And your psychological resources (time, effort, focus, energy, attention, priorities, beliefs...)
And gives you the highest chances considering those...
There is no way around it for a busy professional...

SO HERE'S WHAT TO DO NEXT

If you don’t get the quick initial results, you’re very to lose your focus, lose attention, turn your focus back on your work, family, partying or other things and then slowly drop off.

But if you can get them working, many things can suddenly be possible in your life.

I've obviously built this to help pass on what we've discovered together with you and the rest of my clients to other people who would like to experience a breakthrough with their physical body and see the impact of it on their daily life and future.

PS. IN CASE YOU'RE LIKE ME AND JUST SCROLL DOWN TO THE END OF THE LETTER, HERE'S THE SUMMARY FOR YOU:

I've sent you your login details through WhatsApp. You can use them to instantly log in to 5 Percent Club, consume whatever's there and review it after. Since most of the concepts are the result of the last 6 years of working with you and my other clients, your feedback is crucial and beyond valuable.

There's no catch, no gimmicks, it's my labour of love and the best thing I've ever offered to anyone! Enjoy and let me know what you think!

Thanks for taking the time to read this letter. Be great! Vlad